I’ll be totally honest: as an online consumer, Google’s data-tracking kinda’ gives me the creeps.

By now, Google has enough information to know what I love, what I hate, and more importantly, what I buy:

But as someone who works with e-commerce developers, the advantages of Google’s tracking systems is invaluable.

With the data provided by Google Analytics, store owners can learn about their audience’s behaviors, buying patterns, and product preferences.

That means stronger marketing strategies and more sales.

So, today, I’m going to show you the process of setting up a Google Analytics account for a client.

Here’s what…


Photo by Sharon McCutcheon on Unsplash

Picture this nightmarish scenario:

A dev on your team just pushed a modification to your site… and broke your e-commerce integration.

People can’t buy.

You leave for lunch, maybe even work a few hours after that before you realize what happened.

Meanwhile, big money is being lost.


Disclaimer: this post was originally posted on my personal blog right here.

TL;DR: In June of 2017, I started a second SaaS, Simple Segment. I’ve shut it down a few days ago. I’m doubling down on Metrics Watch and still do consulting (a lot of Google Analytics consulting and also building SaaSes and web apps, reach out and say hi!)

What made me start Simple Segment

I wanted to be able to sync my email marketing automation tool with custom audiences on Facebook Ads. Why? That way I could do highly targeted and personalized ads, giving an incredible return on investment.

There are already a few…


How can you get a customer so annoyed that he’ll take time to write a blog post? How can you totally lose trust of your customers (i.e., someone giving you money)?

Ask SendGrid, they know how. Or maybe they don’t even know that’s what they just did?

I’ll tell you, and hopefully you will avoid doing the same mistakes as they did.

It’s pretty simple. Remove a feature. Or in fact, change how it’s called and improve it. That sounds good so far, right? Yeah, that part is great! …


7 AM, you wake up and jump in the shower. You let yourself get in the flow of thinking to startup ideas. Suddenly, it strikes you. An amazing idea. At least, that’s what you think.

You get out of the shower, super excited and confident that you can build this product. You’re sure people want and need this. Right?

You’re so pumped you start building the product, or look for investment or co-founders.

Stop for a minute; we need to talk.

How can you be sure that your crazy idea will work? The truth is, it’s pretty hard. The building…


UPDATE: I started this project, it’s called Forwardlytics and you can find it here https://github.com/jipiboily/forwardlytics.

I like Segment. I like it a lot. I’ve been using it for a few years now.

What is it? You install Segment in your app, and you can configure Segment to dispatch your analytics stuff where you want. For example, it sends to Google Analytics, Intercom, Mixpanel and Drip in my case. That’s awesome. Install once, and add any number of integrations from Segment’s UI. You should probably use it!

The problem I have is that it cost quite a bit of money to…

JP Boily

Founder at Metrics Watch: marketing reports for agencies (analytics, ads, SEO…). Automated white-label reports to sent to your clients.

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